Who will ride BRT?

Talk to non-bus-riders about Centro, and eventually they’ll say something to the effect of “you know a specific challenge that we have in Syracuse is that bus ridership is associated with socio-economic class, and so the question is how do we get people of all classes to ride the bus. How does Centro get me to leave my car at home?”

That question comes from a good place. Public transportation is a public service, and it should be no more stigmatized than checking out a library book or drinking water from the tap. Asking where that stigma comes from and how to eliminate it is good.

But instead of asking how better bus service will work out for me specifically, it’s better to work from the other end and think about who is most likely to benefit from improvements to Syracuse’s public transportation system.

Getting around on Centro takes time. Slow buses meander through City neighborhoods, and they run so infrequently that getting to and from anywhere includes a lot of wait time—you might only need a half an hour to shop for groceries, but if there’s an hour gap between runs, then an hour is how long you’re going to be spending at Tops.

This depresses ridership because it limits the number of places that any bus rider has time to get to in a day. Riding Centro to and from Tops takes so much time and effort that it’s often practically impossible to then ride Centro to and from the doctors office, a PTA meeting, your aunt’s house. Forget trying to run an errand by bus after getting off from work.

Run faster, more frequent service, and ridership will increase immediately because the people who have to plan their whole entire day around running one errand by bus would all of a sudden have the time to ride the bus two or three or four places.

***

Some people can’t or won’t abide Centro’s current inconvenient service, and they avoid it at all costs by walking and or biking around town. That’s not always convenient either, especially if you’re going very far, the sidewalks are busted up, and it’s snowing. Or maybe they bought a car, but can’t really afford to fill the tank or to keep it fixed up.

BRT can offer these people a better option: a service that’s safer, more convenient, and more economical than what they’re doing now.

Run faster, more frequent service, and ridership will increase because more people will start riding the bus instead of walking 3 miles to work.

***

In the long term, better bus service builds its own ridership by making it possible for more people to build lives that include the bus.

Imagine a person moving to Syracuse from Boston to start a new job. They might make enough to be able to comfortably afford a car and a house with a garage, but they didn’t drive in Boston and would be happy to use public transportation in Syracuse if it was convenient enough. BRT can offer that convenience, and it can precipitate a series of major decisions—apartment or house, city or suburb, car payment or no—that lead that person to ride the bus because they have built a life where riding the bus makes sense.

Or imagine a kid moving out from their parents’ house into their first apartment and needing to provide their own transportation for the first time in their life. Right now, that might mean getting a place with a parking spot and buying a crappy used car. With BRT, it could mean finding an apartment near a station.

Run faster, more frequent service, and ridership will increase in the long term because more people will choose to build lives that account for and rely on the bus.

So to go back to that original question—”how will BRT get me to leave my car at home?”—the answer is that it might not. If your family owns multiple cars, if you don’t live within a short safe walk of a bus stop, if your neighborhood is so spread out that it can’t support good bus service, then there’s not a lot that Centro can do to create a service that will work for you. 

But there is so much that Centro can do to create a service that works for so many more people. Faster, more frequent service will get more people riding the bus more often. Better bus service will get current bus riders riding more often, it will get new people to ride the bus, it will make life better for people who rely on the bus in their daily lives, and it will come from making that way of living more attractive to more people.

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